Who we are

We are a full service public relations and strategic communications consultancy for companies, candidates and causes. At Edge Messaging, strategic, goal-oriented planning is at the heart of every winning message that we develop and every project we complete. We are a low-overhead, high-impact firm located in Brookfield, right in the heart of Crucial Waukesha County, Wisconsin.

Audio/Visual & Digital Production

With our state of the art facilities, Edge Messaging can produce an integrated package of TV/Radio/Digital media that tells the story you want told.


Reach this fast-growing audience with compelling storytelling.

Communications Strategy / Public Relations

We help companies, candidates and causes develop winning messages that deliver favorable results.

Media Buying

Over the last year, our team has placed more than $1 million in broadcast, cable and online advertising.

Message Delivery

Whether it’s social media or the creation of traditional written material like press releases, Edge Messaging has you covered.

Brand Identification & Imaging

Edge Messaging can help you establish your brand from scratch or augment the work that’s been done to establish you or your product’s image and standing.

Media Training

For more than two decades the professionals behind Edge Messaging have provided media training to candidates and others who find themselves in the public eye.

Crisis Communications

Fact: There are no more ‘news cycles.’ You don’t have a few days to figure out how an emerging story is going to play out.

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Brian Fraley, owner and president of Edge Messaging, LLC, knows news and how to make it or keep you out of it, depending on your needs.

With experience as a journalist, researcher, talk show host, political operative and lobbyist, Fraley has specialized in strategic communications his entire professional career.

Clients now turn to him and his team for comprehensive planning, communications, political and business consulting, grassroots advocacy, public affairs and crisis management. From the country’s largest company, to state trade associations, to local nonprofits, his clients have included national leaders in business and politics who understand the need for strategic planning and tactical resource deployment.

Whether your concern is market position, sales, image or winning an election or legislative initiative, you want Brian Fraley and Edge Messaging on your team.

Dan Deibert is Edge Messaging’s Director of Creative Services and Innovation.  That is a fancy way of saying he oversees the production of the content our team develops for clients, and spends the rest of his time playing with new gadgets, testing out new applications and staying up to speed with the latest tech and business trends.

What he’s really doing is staying up to date on services and products that impact the needs of our clients both now and in the future.  Chances are that when you say something like “we need to do this to reach our clients, what do you think of (insert website name or application here) to make that happen?”, Dan has already tested the service.

Dan brings a quarter century of broadcasting experience to the firm. He has hosted radio shows in Chicago and St. Louis, as well as in Wisconsin’s three largest media markets.

He lives in Waukesha with his wife Jennie and spends his free time either smoking large quanties of meats or throwing saliva soaked tennis balls around the yard for his dogs Bailey and Diesel.

Contact Edge Messaging

Edge Messaging
120 Bishops Way Suite 164
Brookfield, WI 53005


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