Welcome to Plan 2 Win with Edge Messaging, a podcast about classic communications and public relations principles put into practice in a modern world.
4. Customer Service IS Marketing
Every written, spoken or computer-generated word, sound or picture conveys a message. We look at an emerging tool many small businesses are failing to use properly.
3. Why are so many local radio ads so bad?
Dan and Brian discuss one of their pet peeves: Bad local radio spots. Learn why many small businesses keep making this one big mistake.
2. Be Smart With Google AdWords / PPC
Are pay per click campaign platforms like Google AdWords a smart play for you? Dan Deibert offers some advice that will save you time and money.
1. Classic Communication Model 101
In this episode, we examine the basic components of the communication model and how understanding these concepts apply to various aspects of your business.