Our small business helps clients of all sizes. We’re about to mark our fifth year and appreciate all the opportunities we’ve had to help others craft and deliver their message. #plan2win #smallbusinesssaturday

End your work week with a quick listen to our latest podcast episode. TV ratings methodology adapts to changing landscape, viewing habits. https://t.co/DRU6JQmA1X #plan2win

We have to admit, we like the color palette for the DNC’s 2020 convention logo.

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plantowinpodcast

Welcome to Plan 2 Win with Edge Messaging, a podcast about classic communications and public relations principles put into practice in a modern world.

6. The Evolution of Television

Dan and Brian discuss the public’s changing television viewing habits, the evolution in how ratings are calculated and why advertisers need to understand both in order to maximize their return on investment.

5. Is Organic Reach Dead?

No, we are not talking about getting that last package of farm-raised tilapia from the back of the freezer at your health food store. We are discussing a different type of organic reach.

There was a time when your business could post information to Facebook and other social media, sit back, and enjoy the reach. This time has passed us by.

In this episode of the Plan2Win Podcast, Brian Fraley and Dan Deibert of Edge Messaging discuss the best way to reach your audiences on social media.

4. Customer Service IS Marketing

Every written, spoken or computer-generated word, sound or picture conveys a message. We look at an emerging tool many small businesses are failing to use properly.

3. Why are so many local radio ads so bad?

Dan and Brian discuss one of their pet peeves: Bad local radio spots. Learn why many small businesses keep making this one big mistake.

2. Be Smart With Google AdWords / PPC

Are pay per click campaign platforms like Google AdWords a smart play for you? Dan Deibert offers some advice that will save you time and money.

1.  Classic Communication Model 101

In this episode, we examine the basic components of the communication model and how understanding these concepts apply to various aspects of your business.

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