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Welcome to Plan 2 Win with Edge Messaging, a podcast about classic communications and public relations principles put into practice in a modern world.

8. Believe the hype or not, small businesses need to prepare for Coronavirus.

Are you prepared? What’s your plan? We discuss the emerging coronavirus concern and how even small businesses need to strategize and potentially execute a crisis communications plan.

7. You Need A Crisis Communications Plan

Brian and Dan examine how the Iowa Caucus debacle points the need for every organization to have a crisis communications plan to turn to when things go wrong.

6. The Evolution of Television

Dan and Brian discuss the public’s changing television viewing habits, the evolution in how ratings are calculated and why advertisers need to understand both in order to maximize their return on investment.

5. Is Organic Reach Dead?

No, we are not talking about getting that last package of farm-raised tilapia from the back of the freezer at your health food store. We are discussing a different type of organic reach.

There was a time when your business could post information to Facebook and other social media, sit back, and enjoy the reach. This time has passed us by.

In this episode of the Plan2Win Podcast, Brian Fraley and Dan Deibert of Edge Messaging discuss the best way to reach your audiences on social media.

4. Customer Service IS Marketing

Every written, spoken or computer-generated word, sound or picture conveys a message. We look at an emerging tool many small businesses are failing to use properly.

3. Why are so many local radio ads so bad?

Dan and Brian discuss one of their pet peeves: Bad local radio spots. Learn why many small businesses keep making this one big mistake.

2. Be Smart With Google AdWords / PPC

Are pay per click campaign platforms like Google AdWords a smart play for you? Dan Deibert offers some advice that will save you time and money.

1.  Classic Communication Model 101

In this episode, we examine the basic components of the communication model and how understanding these concepts apply to various aspects of your business.

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