Our CEO on the upcoming race to replace Congressman Jim Sensenbrenner: “This is a once-in-a-political-lifetime opportunity for a whole host of candidates. It’s the safest GOP seat in the state--if the Republican votes the right way and works the district." https://t.co/iu81X1sTYP

Things are certainly bound to heat up here at home in Crucial Waukesha County. Thank you Congressman, for serving us so well, for so long. https://t.co/yDCTtVwGl2

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Welcome to Plan 2 Win with Edge Messaging, a podcast about classic communications and public relations principles put into practice in a modern world.

4. Customer Service IS Marketing

Every written, spoken or computer-generated word, sound or picture conveys a message. We look at an emerging tool many small businesses are failing to use properly.

3. Why are so many local radio ads so bad?

Dan and Brian discuss one of their pet peeves: Bad local radio spots. Learn why many small businesses keep making this one big mistake.

2. Be Smart With Google AdWords / PPC

Are pay per click campaign platforms like Google AdWords a smart play for you? Dan Deibert offers some advice that will save you time and money.

1.  Classic Communication Model 101

In this episode, we examine the basic components of the communication model and how understanding these concepts apply to various aspects of your business.

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