Wisconsin Media Turn to Edge Messaging for Analysis and Insight

Wisconsin reporters know to turn to the professionals at Edge Messaging for insight and analysis on public relations, strategic communications and political news.

Here, our president, Brian Fraley provides Fox 6 in Milwaukee with his analysis of the upcoming 2018 contest for Governor.

Fraley says the big unknown is the mood of voters a year from now, and whether they take out their frustrations on Republicans like Walker.

An hour later, a reporter for the Wisconsin State Journal asked him to comment on a development in the 2018 GOP Primary contest for US Senator.

Fraley, who has opposed Trump, said he’s skeptical Bannon and his allies will have much sway in Wisconsin’s U.S. Senate race. Attacks like those published by Breitbart “are more about raising money from national donors than about impacting what happens on the ground in Wisconsin,” Fraley said.

With more than a half century of combined experience in strategic communications, media and politics, the team at Edge Messaging is well informed, and well-equipped to deliver for news reporters, and newsmakers.


Examining the Gannett Journal Sentinel Purchase

Gannett Journal Sentinel Purchase

Wisconsin Media Analysis: Examining the Gannett Journal Sentinel Purchase


We examine the fallout of the Gannett Journal Sentinel purchase. We first told you about the Gannett plan to purchase Journal Media Group last year. There was a lot of speculation about what would or would not happen with the change.

Here’s how the players involved sold it:

“As the largest local-to-national media network in the U.S., this creates a portfolio of more than 100 local markets across the U.S., plus USA TODAY. By expanding our footprint, we further enhance the depth and breadth of our news-gathering capabilities, supported by USA TODAY NETWORK. Together we will grow our innovative products and best practices while providing added value to our consumers and advertisers, expanding the content offerings in our extensive portfolio and increasing the number of local markets we serve,” Dickey concluded.

The closing of the transaction follows the receipt of all necessary regulatory approvals and approval of the transaction by Journal Media Group shareholders. With the closing of the transaction, Journal Media Group common stock will cease trading after the close of market today and will no longer be listed on the NYSE.

Has it impacted the quality or quantity of local coverage in Milwaukee or other papers within the USA TODAY Network-Wisconsin?

What does the shifting media landscape mean for news makers and news consumers?

Have we witnessed any changes and will there be more on the horizon? Will the newspaper get smaller? Bigger? Better?

Our Brian Fraley gives his analysis of the acquisition so far and its impact on Edge clients.