Wisconsin Media Turn to Edge Messaging for Analysis and Insight

Wisconsin reporters know to turn to the professionals at Edge Messaging for insight and analysis on public relations, strategic communications and political news.

Here, our president, Brian Fraley provides Fox 6 in Milwaukee with his analysis of the upcoming 2018 contest for Governor.

Fraley says the big unknown is the mood of voters a year from now, and whether they take out their frustrations on Republicans like Walker.

An hour later, a reporter for the Wisconsin State Journal asked him to comment on a development in the 2018 GOP Primary contest for US Senator.

Fraley, who has opposed Trump, said he’s skeptical Bannon and his allies will have much sway in Wisconsin’s U.S. Senate race. Attacks like those published by Breitbart “are more about raising money from national donors than about impacting what happens on the ground in Wisconsin,” Fraley said.

With more than a half century of combined experience in strategic communications, media and politics, the team at Edge Messaging is well informed, and well-equipped to deliver for news reporters, and newsmakers.

 

Dan Deibert Joins Edge Messaging

Strategic Communications Company Adds Veteran Broadcaster

[BROOKFIELD, WISC…] Edge Messaging, LLC is expanding its strategic communications team with the addition of Dan Deibert as Director of Creative Services and Innovation. Deibert brings a quarter century of broadcasting experience to the firm. He has hosted radio shows in Chicago and St. Louis, as well as in Wisconsin’s three largest media markets.

“Dan is one of the most creative individuals I’ve ever come across and luring him to leave broadcasting and come aboard our team is a huge coup for our clients,” said Edge Messaging President Brian Fraley. “I created this job description with a Dan Deibert-type in mind, and then decided to make a play for the real deal.”

Deibert comes to Edge Messaging from legendary WOC where he co-hosted the “AM Quad Cities” morning program on the iHeart Media-owned station. He previously hosted shows in Milwaukee at iHeart’s NewsTalk 1130 WISN, on Madison’s WTDY and WTAQ/WGEE/WNFL in Green Bay. Deibert has also served as a regular fill in on Westwood One’s nationally-syndicated Overnight America, and in various time slots on Chicago’s WGN, St. Louis’ KMOX, and Milwaukee’s Scripps-owned AM620 WTMJ.

“I’m a storyteller at heart,” said Deibert. “I’m excited to get to work on behalf of our clients and help them tell their stories and effectively communicate with the audiences they need to target.”

As Director of Creative Services and Innovation, Deibert will immediately begin utilizing his podcasting, videography, graphic arts and multimedia production skills to enhance the services already provided by Edge Messaging.

“Our business and our team both continue to grow because we are relentless and deliver results for our clients,” said Fraley. “Dan knows we not only work hard, we work smart and are committed to helping our clients win.”

Edge Messaging is a Strategic Communications and Public Relations firm located in Waukesha County, Wisconsin. Edge Messaging’s clients include corporations, political candidates and nonprofits that range in size from Fortune 100 companies to voluntary grassroots organizations.

Gannett purchases the Milwaukee Journal Sentinel: Edge Messaging is Uniquely positioned within the changing landscape

Gannett purchases the Milwaukee Journal Sentinel.

Why does the Gannett acquisition matter to you?

With news that Gannett purchases the Milwaukee Journal Sentinel, the media landscape is changing and we’re uniquely positioned to help you craft and disseminate your message.

Gannett Co. Inc. said Wednesday it plans to buy Journal Media Group — the parent company of the Milwaukee Journal Sentinel — for about $280 million in cash.

The deal, which is expected to close in the first quarter of 2016 if it receives regulatory and shareholder approval, adds Wisconsin’s biggest newspaper to Gannett, which already owns newspapers in Green Bay, the Fox Valley and other important markets in the state.