Dan Deibert Joins Edge Messaging

Strategic Communications Company Adds Veteran Broadcaster

[BROOKFIELD, WISC…] Edge Messaging, LLC is expanding its strategic communications team with the addition of Dan Deibert as Director of Creative Services and Innovation. Deibert brings a quarter century of broadcasting experience to the firm. He has hosted radio shows in Chicago and St. Louis, as well as in Wisconsin’s three largest media markets.

“Dan is one of the most creative individuals I’ve ever come across and luring him to leave broadcasting and come aboard our team is a huge coup for our clients,” said Edge Messaging President Brian Fraley. “I created this job description with a Dan Deibert-type in mind, and then decided to make a play for the real deal.”

Deibert comes to Edge Messaging from legendary WOC where he co-hosted the “AM Quad Cities” morning program on the iHeart Media-owned station. He previously hosted shows in Milwaukee at iHeart’s NewsTalk 1130 WISN, on Madison’s WTDY and WTAQ/WGEE/WNFL in Green Bay. Deibert has also served as a regular fill in on Westwood One’s nationally-syndicated Overnight America, and in various time slots on Chicago’s WGN, St. Louis’ KMOX, and Milwaukee’s Scripps-owned AM620 WTMJ.

“I’m a storyteller at heart,” said Deibert. “I’m excited to get to work on behalf of our clients and help them tell their stories and effectively communicate with the audiences they need to target.”

As Director of Creative Services and Innovation, Deibert will immediately begin utilizing his podcasting, videography, graphic arts and multimedia production skills to enhance the services already provided by Edge Messaging.

“Our business and our team both continue to grow because we are relentless and deliver results for our clients,” said Fraley. “Dan knows we not only work hard, we work smart and are committed to helping our clients win.”

Edge Messaging is a Strategic Communications and Public Relations firm located in Waukesha County, Wisconsin. Edge Messaging’s clients include corporations, political candidates and nonprofits that range in size from Fortune 100 companies to voluntary grassroots organizations.

Lisa Manna Joins Edge Messaging Team

Manna Edge

Emerging Communications Firm Hires Respected Journalist

[BROOKFIELD, WISC…] Award-winning journalist Lisa Manna has joined Edge Messaging, LLC as a communications specialist.

“I’m looking forward to using my skills to help Edge Messaging’s clients navigate the traditional and new media waters,” said Manna, whose 15-year career includes work in broadcast journalism and traditional public relations. “Edge Messaging understands how people consume, share and shape information in today’s world.”

Manna began her journalism career in small media markets in the Midwest before anchoring the weekend and then morning newscasts at Green Bay’s ABC affiliate, WBAY Channel 2. Manna is also a veteran of Today’s TMJ4, Milwaukee’s NBC affiliate, and has also written and produced several documentaries, commercials and magazine articles in her career.

“As we expand the services we offer our clients, Lisa is a fantastic addition to our team,” said Edge Messaging President Brian Fraley. “She will play an important role across multiple platforms of our business, including content development and media training.”

Edge Messaging, LLC is a strategic communications consulting firm in Waukesha County, Wisconsin. Serving candidates, companies and organizations who thrive in the free-market, Edge Messaging has offices on West Bluemound Road in Brookfield.

For more information, see www.EdgeMessaging.com.

Gannett purchases the Milwaukee Journal Sentinel: Edge Messaging is Uniquely positioned within the changing landscape

Gannett purchases the Milwaukee Journal Sentinel.

Why does the Gannett acquisition matter to you?

With news that Gannett purchases the Milwaukee Journal Sentinel, the media landscape is changing and we’re uniquely positioned to help you craft and disseminate your message.

Gannett Co. Inc. said Wednesday it plans to buy Journal Media Group — the parent company of the Milwaukee Journal Sentinel — for about $280 million in cash.

The deal, which is expected to close in the first quarter of 2016 if it receives regulatory and shareholder approval, adds Wisconsin’s biggest newspaper to Gannett, which already owns newspapers in Green Bay, the Fox Valley and other important markets in the state.

 

 

Defenders of the free market

We specialize in clients who want to thrive in, support, defend or improve Free Market Captialism.

As a small business, we understand how government can be a burden…an obstacle to your success.

With more than two decades of experience in the world of public policy, we can help you navigate the labyrinth of politics and bureaucracy.

We do what it takes to get the job done.

When we are a part of your team, you can be assured that someone is working hard, and working smart, on your behalf. At all times.

Call us at 262-290-3343 for your free consultation.

 

Yes Facebook and Twitter Matter

Social Media Edge Messaging

You may question whether Facebook and Twitter matter to you, but the fact is, they and other social media platforms matter to your target audience. If you want to reach your audience you can’t dictate the medium through which they will engage. So you need to be everywhere.

Social media has to be a significant component of your message delivery plan. We hear “Do I really need a Facebook page?” and “I don’t get Twitter” all the time.

We are here to help. We will explain the various social media platforms, explain how they work, and strategize how you can use them to advance your cause, sell your product, elect your candidate and/or spread your message.

Just this year it was reported that a majority of U.S. adults – 62% – get news on social media,

It is also useful to see how, when combined with the sites’ total reach, the proportion of users who gets news on each site translates to U.S. adults overall. Facebook is by far the largest social networking site, reaching 67% of U.S. adults. The two-thirds of Facebook users who get news there, then, amount to 44% of the general population. YouTube has the next greatest reach in terms of general usage, at 48% of U.S. adults. But only about a fifth of its users get news there, which amounts to 10% of the adult population. That puts it on par with Twitter, which has a smaller user base (16% of U.S. adults) but a larger portion getting news there.

However, a word to the wise: don’t just limit your concerns to a mere presence on social media. Your message needs to be mobile-ready. If your message isn’t accessible on a mobile device (smartphone, tablet, etc.) then you’re ignoring almost every potential consumer/client/voter under the age of 30…

With each passing day, it becomes more and more important to think: Mobile First!  We’ll help get you there.

 

What does #ITrustParents mean?

We are helping a nonprofit organization with their branding and communication efforts. The Wisconsin Coalition of Virtual School Families  is an organization of public school parents, teachers, students and alumni who have advocated for education reform in Wisconsin for the last decade.

Our team has been with them every step of the way. They are Wisconsin’s most effective advocates for parents’ rights in education. They believe parents should be empowered with information and options. As they advocate for increased educational choices, they’re pushing the #itrustparents hashtag on social media.

Trust us, this is about to take off.  You can follow their efforts on their Facebook page.