You may question whether Facebook and Twitter matter to you, but the fact is, they and other social media platforms matter to your target audience. If you want to reach your audience you can’t dictate the medium through which they will engage. So you need to be everywhere.
Social media has to be a significant component of your message delivery plan. We hear “Do I really need a Facebook page?” and “I don’t get Twitter” all the time.
We are here to help. We will explain the various social media platforms, explain how they work, and strategize how you can use them to advance your cause, sell your product, elect your candidate and/or spread your message.
Just this year it was reported that a majority of U.S. adults – 62% – get news on social media,
It is also useful to see how, when combined with the sites’ total reach, the proportion of users who gets news on each site translates to U.S. adults overall. Facebook is by far the largest social networking site, reaching 67% of U.S. adults. The two-thirds of Facebook users who get news there, then, amount to 44% of the general population. YouTube has the next greatest reach in terms of general usage, at 48% of U.S. adults. But only about a fifth of its users get news there, which amounts to 10% of the adult population. That puts it on par with Twitter, which has a smaller user base (16% of U.S. adults) but a larger portion getting news there.
However, a word to the wise: don’t just limit your concerns to a mere presence on social media. Your message needs to be mobile-ready. If your message isn’t accessible on a mobile device (smartphone, tablet, etc.) then you’re ignoring almost every potential consumer/client/voter under the age of 30…
With each passing day, it becomes more and more important to think: Mobile First! We’ll help get you there.